As ever, John Lewis launched an epic of a christmas advert, as they do love to tell a good tug-on-your-heartstrings story. Especially at this time of year.
But I question - did anyone else think at 38 seconds in when he's looking sadly at the stream that the Snowman here was looking upon the stream as a flow of all his melted family? I mean he looks REALLY sad for a moment. Then that wee Robin comes along to remind him of life and he becomes determined to battle on and please his maiden? Right?
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