Friday, 27 April 2012

NatWest Emergency Cash

I'm afraid I've not got a full video for you this week and shall be displaying my tale through screen caps instead. For this I apologise whole heartedly and shall aim to do better.

So this week I've mostly been thinking about the NatWest emergency cash advert. There's a couple of them seemingly, but it is the wee 20 second one which has stuck in my mind. Allow me to tell you the tale....

I see, we are at an airport. A family is returning from their holiday. The wee ones will be tired from such a journey.

Best go pay for the parking! Those airport car parks are always kind of pricey but we've had a lovely time so I'll just stick my hand in my pocket and...

Huh...wait a sec....I've misplaced my wallet. I have no money, no cards to get money. Gosh darn what to do, I mean I wouldn't want to bother my wife at the car for some money. No point worrying her pretty little head about it. But, oh do hang on a minute. I'm with the lovely ol' NatWest aren't I? I'll just give them a call and get that code to stick in the machine and get emergency cash...

Magic!

It's nice of course to see a happy ending. The family shuffle on off home with the kids sleeping in the car. Lovely stuff.

But hang on and let us look at that last image again. I know they allow you get out a fair amount of money, but surely you don't have to get it all out? I mean how long have you been on holiday for your parking to cost that much? Surely at that price you should have just got taxi's? Surely you'd have taken much more luggage on such a long holiday with four of you? Even if you stop off for milk, bread, and bacon on the way home (standard) I think you've over anticipated the costs of a 24hr supermarket. Surely NatWest won't take so long to send you a new card you need get out that much money to keep you going? Was there another kid at home being babysat and so a teen girl now needs to be paid off?

I'm not saying there's anything wrong with this advert. But it does leave me with an awful lot of questions.

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